Tricks to Avoid Spam Traps

 

 Tricks to Avoid Spam Traps

“Identified as Spam” means that your ISP has filtered a message that has spam content in it. You may not perceive it as spam, but your ISP does. Sometimes people with poor rending reputations have their newsletter sent to spam. Or if a sender is on a blacklist then their emails are send to spam.

The  worst  practices of getting new leads will produce a worst  online reputation for your brand and could potentially lead you down the path of hitting spam traps.

Three Types of Spam Traps:

1^st        Typo Traps

2^nd       Grey or Recycled Traps

3^rd        Pristine Traps

Typo Trap
Have you ever misspelled  “Google” and it came out as “Gogle”, but it still took you directly to Google.com? Or have you sent out an email to “Gmall” or “Comnast”? This where typo traps come from.


Recycled Trap
Guess what, there is a high chance an ISP has reactivated it to see what brands are still sending messages to it. This is called a grey or recycled trap.


Pristine Trap
The  spam trap is called a pristine spam trap.  A pristine spam trap is an email address created from nothing by an ISP or blacklist, and then used to register for forums and posted on blogs, etc., where list scrapers will see it.


So conclusions is  to avoid spam traps, set good expectations, use double opt-in, and segment out unengaged users.  There is no way to definitively identify all spam traps already on your list, but if you are segmenting by engagement, they will be segmented out with the rest of the unengaged users.